Tutorials / Find what makes money

Find the pages that sell

3 minute read

Ranked by pageviews, your top page is probably your homepage or a blog post. Ranked by money, the list changes, and the second list is the one worth optimizing.

1. Entry pages, ranked by revenue

In "Top pages", switch to Entry pages: the page each visitor landed on first. The list ranks them by visitors, so open Details and sort by the Revenue column. Each Details row carries the visitors, orders and revenue of the sessions that started there, so this is literally "which landing pages bring buyers". The Orders and Revenue columns appear while Your #1 metric (Settings, General) is Revenue (verified).

2. Filter to one page's visitors

Add filter → Page, pick a path, and visitor analytics describe the people who viewed it: where they came from, what they bought. Other panels follow the filter scope rules. A pricing page with strong revenue-per-visitor deserves more traffic; a popular post with none deserves a better call to action.

3. Watch it over time

The chart's comparison line shows the period before your selected range, so after you change a page you can see whether its numbers moved or just wobbled. Save the page filter as a segment to make the before/after check routine.