Tutorials / Attribute every channel

What SEO makes, in dollars

3 minute read

SEO tools measure positions and clicks. Your dashboard can measure what those clicks turned into, because search engines announce themselves in the referrer.

1. Organic search is already a channel

Visits arriving from Google, Bing, DuckDuckGo and friends are classified by their referrer. Google Ads has its own channel: gclid, gbraid, wbraid, gclsrc=aw.ds, or a Google source with a paid medium classifies the visit as google-ads. Organic Google referrals stay in google. See the classification rules.

2. Rank it by money

In "Traffic sources", rank by Most revenue and read the search engines' rows. Then check "Sales sources" for the journey view: search is often the First source of journeys where something else is the Last source, and the three counts show that instead of hiding it. If you have set a goal as Your #1 metric (Settings, General), the ranking offers that goal instead of Most revenue; set Rank breakdowns by back to Revenue (verified) to rank by money.

3. Which pages earn the search money

Filter to Source → google, then switch "Top pages" to Entry pages: these are the pages search lands visitors on. The list ranks them by visitors, so open Details and sort by the Revenue column to rank them by the revenue those visitors produced. That list is your SEO priority queue.