Tutorials / Find what makes money

Which countries buy

3 minute read

A country that sends you visitors is trivia. A country that sends you buyers is strategy: it decides ad targeting, currencies, even support hours.

1. The audience panel, in revenue mode

"Audience" lists countries, and its Details table shows visitors, orders and revenue side by side. Rank by Most revenue and the flattering-but-broke geographies sort themselves to the bottom. If you have set a goal as Your #1 metric (Settings, General), the ranking offers that goal instead of Most revenue; set Rank breakdowns by back to Revenue (verified) to rank by money.

2. Filter to one country

Add filter → Country. Visitor analytics narrow to that country's visitors: which channels bring them, which pages they buy from, their orders and recorded USD revenue. Other panels follow the filter scope rules. Use this as evidence when asking "should I run ads in Germany", not as proof of nationality or future returns.

3. The caveat

Country comes from the visitor's network address at the time of the visit (we store only a salted hash, never the address itself), and VPNs blur it. Unknown means unknown; DataStated never guesses a country to make the chart prettier.