DataStated vs Shopify Analytics
Shopify's reports come with your plan and cover the whole store. DataStated adds the part they leave out: whether Meta's claimed sales turned into paid orders.
14 days free. Shopify's reports keep working alongside it.
5 questions a store owner asks
| Question | Shopify Analytics | DataStated |
|---|---|---|
| Which channel brought this sale? | 5 credit models, last non-direct click by default | The buyer's own visits, tied to the order at checkout |
| Did Meta's claimed sales happen? | No such report in Shopify's help pages | Meta's claim next to the paid orders, week by week |
| What did my ads return? | For channels whose app sends cost data | Meta spend against paid orders |
| Can I just ask? | Sidekick, inside Shopify admin | Claude or any MCP client |
| What about my other sites? | Reports cover the Online Store channel | Up to 5 sites, or 30 from the 500k plan |
Side by side
Sales credit
- How a sale gets credit
- The pixel records the checkout token, so each order is matched to the visits that led to it
- 5 models: last non-direct click (the default), last click, first click, any click and linear
- How far back a sale looks
- The buyer's whole recorded path
- Touchpoints from up to 30 days before the order
- One buyer's path
- Click any buyer to see each visit, source and step, without knowing who they are
- Channel and campaign reports
Ads
- Meta's claimed sales
- Put next to the paid orders Shopify recorded from Meta visitors
- No such report in Shopify's marketing reports
- Ad spend and return
- From your connected Meta account. Google Ads is coming soon
- Only for channels that report cost data, usually through a connected marketing app
Asking questions
- Plain-language answers
- Ask from Claude or any MCP client, wherever you already work
- Sidekick turns questions into reports inside Shopify admin, on every plan
- Weekly summary
- A Monday morning email once you switch it on: revenue, paid orders, top sources and Meta's claims against your orders
- Reports you open in admin
Coverage
- Other sites
- Add a blog or landing site with one line, and Stripe sales too
- Acquisition reports cover the Online Store sales channel
- Store reports
- Sales, sources, funnels and buyer paths
- 200+ reports plus custom reports, covering sales, products, inventory and customers
Price
- Cost
- $9 to $299 a month by traffic, on your Shopify bill, every feature on every plan
- Included on every Shopify plan
Where Shopify Analytics wins
It's already paid for and already installed. It reports on products, inventory and customers, which DataStated doesn't touch, and you can write your own reports in ShopifyQL. Sidekick answers questions without leaving admin.
Keep Shopify Analytics
For products, inventory, customers and anything about the store's operations.
Add DataStated
When you spend on Meta ads and want to know which of their sales really happened.
Most stores run both
They don't conflict. DataStated reads orders and adds its own pixel; Shopify's reports stay as they are.
Adding it takes two minutes
- Install from the Shopify App Store and approve. The pixel goes on for you, with no theme editing.
- Connect Meta Ads in settings so its claims can be checked.
- Wait a week and compare Meta's count with your paid orders.
Questions
Will DataStated change my Shopify reports?
No. It reads orders and runs its own pixel. Shopify's reports keep their numbers.
Why would the two show different sales by channel?
They give credit differently. Shopify uses the model you pick, last non-direct click by default. DataStated follows each buyer's recorded visits to the order.
Does it read my customers' names or emails?
No. It reads order and transaction ids, payment state, amounts, currency, timestamps and attribution fields. What is read
What about orders from before I install?
You can import the past 30 days, or any window up to 60 days, with one API request. How to import
How am I billed?
Through your Shopify bill. The first 14 days are free, and billing starts on the day you pick a plan.
Check Meta's count against your orders.
14 days free. Shopify's reports stay where they are.